| PREPARATION PHASE | |
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Students have effective University learning methods such as self-study, group work, time management, brain capacity optimization to improve learning outcomes.
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Students achieve English proficiency equivalent to IELTS 6.0 or TOEFL iBT 80.
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Students confidently read the syllabus, study entirely in English, communicate fluently with lecturers and international students.
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Students have the spirit of physical training, comprehensive personal development.
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Students understand and appreciate the value of traditional music. Students can play some traditional instruments such as flute, stamen, gourd….make students more confident in front of the crowd, training good habits: perseverance and meticulousness.
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| Semester 1 |
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Students have effective University learning methods such as self-study, group work, time management, brain capacity optimization to improve learning outcomes.
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Students are provided basic skills required in management, how the principles of management developed, the necessary attributes of manager, and coverage of significant management theories.
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Students learn about foundation in marketing based on five key activities.
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Students know basic concepts of probability and a review of discrete probability. It then explores 5 major topics in statistics: descriptive statistics, parameter estimations, hypothesis testing, regressions & correlations and analysis of variances.
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Students have a deep understand cognitive processing of mass communication.
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| Semester 2 |
- Communication and In-Group Working skills
- Principles of Accounting
- Corporate Communication
- Creative Writing
- Visual Design Tools 1
- Vovinam 3
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Students understand "how groups work" and include practical information on group communication strategies and skills that emphasize "how to work in groups".
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Students have basic knowledge Financial Accounting, Management Accounting and Business Finance.
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Students explore communicative practices in the corporate environment, including internal communication, image management, crisis communication, advertising, public relations, and new communication technologies.
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Students understandgathering of source material, synthesising ideas, and writing and editing a substantial piece of fiction and nonfiction concerning copywriting, blogging and more.
- Increasing student’s design skills by teaching each student the basics of Adobe Photoshop for graphic design, photography and more.
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Students are professional, scientific, disciplined, effective and quick to adapt to a multicultural work environment.
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| Semester 3 | |
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Students learn how to, layout and experience photography in a modern studio. This course will focus on foundation historical of photography, classification of photography, structure of camera, camera operation, foundation composition and visual language of photography.
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Students understand the insights into social analytics tools and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
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The course provides design skills and knowledge for Adobe Creative Cloud tools including Adobe Illustrator, and Indesign.
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This course provides the theory and practice of sound design and its application to various media. This emphasizes on understanding the theory of sound, gaining knowledge in the use sound recording and editing equipment, and using professional techniques for capturing, editing and producing quality audio.
Students understand the communication processes of consumers and marketers, situation analyses of business as well as creative strategies and evaluation methods.
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| SEMESTER 4 | |
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Presentation and performance skills of students will be developed. Students know to pitch their ideas strategically.
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Students explore of the role of mass media in today’s world and its impact on our daily lives will be included in the course curriculum.
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Students have a deep understand about camera operation, audio control, basic directing, lighting, and editing. Students will work individually and in groups to write, shoot, and edit their own projects.
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Students are provided up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. This course uses a chronological approach to project management, with detailed explanations and examples for initiating, planning, executing, monitoring and controlling, and closing projects.
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Students have basic knowledge of phonetics, writing and simple sentences, and equipped with the basic knowledge of listening to Chinese
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| Semester 5 | |
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Students understand the principles of usable design such as listening to users, understanding the medium and the ability to bridge the two with a well designed user interface.
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Students explore the role of a media planner in advertising media agencies, examine the complexity in negotiating media investment, identifying dynamics between media buyers and sellers.
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Students design a strategy for developing and telling their own transmedia story. Students will be able to engage different audiences in a story that is seamlessly told across different platforms, including interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality.
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Students will be developed knowledge, skills, and perspectives to support the application of managing products and developing brand strategies in the marketing area. It helps students to gain insights into the role of product and brand management in gaining and maintaining customer loyalty.
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Students have basic knowledge of phonetics, writing and simple sentences, and equipped with the basic knowledge of listening to Chinese
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| Semester 6 | | |
| Semester 7 |
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Writing research papers
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Elective subject 1
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Elective subject 2
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Elective subject 3
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Elective subject 4
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Students learn about academic writing skills: review and extension of the typical parts and formats of essays; a clear guide to choosing and researching topics; step-by-step practice of the drafting process, using academic language and presenting research; special sections on citing references and avoiding plagiarism.
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| Semester 8 |
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Multimedia Production Project
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Research methods in Communication
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Intellectual Property Rights
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Elective subject (5)
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Students can explores creative and technical processes in video, sound, radio, web-based and multimedia productions. It requires students to develop a project in one of these media forms or in a combination of them.
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Students have knowledge of all basic sociological research methods as well as understanding of specific communication research and assessment instruments.
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Students are also taught basic skills to prevent from infringement of other person's intellectual property rights when they produce their graphic works. How to commercialize intellectual property right is the incorporated part of the subject as well.
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| Semester 9 |
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Start Your Business
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Graduation Thesis
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