According to the forecast of the Center for Human Resource Forecast and Labor Market Information of Ho Chi Minh City, by 2025, Vietnam will lack about 21,600 people working in the field of Business Administration and Marketing. This is a great opportunity but also a great challenge for the quality of human resources for Business Administration in Vietnam.


Business Administration is always one of the attractive industries for young people interested in business or marketing, especially in the trend of international economic integration and the profound impact of the 4.0 industrial revolution in Vietnam. Business and marketing activities are constantly developing in the direction of digitalization, e-commerce, applying information technology achievements to enterprises' business activities.


According to recent studies of economic experts, the shortage of highly qualified human resources in the fields of Business Administration group accounts for about 40% of the total labor demand in the market and the growth rate must reach about 50% to meet the human needs of the market today.


  • Marketers

  • Business professionals

  • Customer relationship specialist

  • Market research specialist

  • Commercial management consultant)

  • Business management

  • Managing director

  • CMOs at companies and corporations


100% Students welcomed by employers
100% Students take courses in English
100% Students take at least one semester abroad and have international experiences
10% Alumni work abroad
9.8% Alumni become leaders and managers
5% Students start their own businesses

Training schedule

Stage 04Narrow major & Graduation project
(3 semesters)
Stage 03On the job training (4 - 8 months)
Stage 02Foundation knowledge (5 semesters)
Stage 01

Foundation and integration

(6 months - 1 years)

3 - 4 years3 semesters/year

Different Training


Học kỳ học phầnkỹ năng đạt được
Preparation phase
  • Orientation & military semester
  • 01-05 Level English
  • Semester English abroad
  • Vovinam
  • Traditional musical instrument
  • Students have effective University learning methods such as self-study, group work, time management, brain capacity optimization to improve learning outcomes.
  • Students achieve English proficiency equivalent to IELTS 6.0 or TOEFL iBT 80.
  • Students confidently read the syllabus, study entirely in English, communicate fluently with lecturers and international students.
  • Students have the spirit of physical training, comprehensive personal development.
  • Students understand and appreciate the value of traditional music. Students can play some traditional instruments such as flute, stamen, gourd….make students more confident in front of the crowd, training good habits: perseverance and meticulousness.
  • Effective University learning method
  • Introduction to Management
  • Marketing Principles
  • Microeconomics
  • Business English 1
  • Vovinam 2
  • Students have effective University learning methods such as self-study, group work, time management, brain capacity optimization to improve learning outcomes.
  • Students are provided basic skills required in management, how the principles of management developed, the necessary attributes of manager, and coverage of significant management theories.
  • Students learn about foundation in marketing based on five key activities.
  • Students improve their ability to communicate in English in a wide range of business situations. Besides, it also helps students acquire and develop business knowledge through the authentic sources such as Financial Times.
Semester 2
  • Principles of Accounting
  • Macroeconomics
  • Organizational Behavior
  • Business English 2
  • Vovinam 3
  •  Students study intensive business English and academic English.
  • Students have knowledge of financial accounting, management accounting and corporate finance including: business transactions, financial reporting formats and analysis, inventories and receivables, types of assets and legal responsibilities, cost classification, main budget and budgeting.
  • Students grasp the role of the individual - the group - the organizational structure. Special emphasis is placed on individual differences, attitudes, motivation, job satisfaction, communication, leadership, stress, change, and organizational culture.
Semester 3
  • Principles of Corporate Finance

  • Human Resource Management

  • Consumer Behavior

  • Digital marketing 1

  • Integrated Marketing Communications 

  • Students will know about the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments.
  • Students are provided a robust introduction to the key principles, policies, and practices of human resource management. 
  • Students learn about 4 main parts of consumer behavior : (1) Psychological characteristics of consumers; (2) Social and external factors influencing consumer behavior; (3) The role of sub-culture and culture; and (4) Consumer decision-making process.
  • Students understand and have the skills in the use of the complex interactive Digital media which comprise the tools of internet marketing.
  • Students understand the communication processes of consumers and marketers, situation analyses of business as well as creative strategies and evaluation methods.
Semester 4
  • Digital marketing 2
  • Service Marketing Management
  • Applied Statistics for business
  • Project Management
  • 2nd foreign Language: Chinese (1)
  • This course provides a richer understanding of the new digital marketing landscape and tools to help students digitally create, distribute, promote and price products and services. 

  • Students with knowledge of the service sector which now accounts for the majority of world trade. Understanding services marketing becomes a great need to bridge the gap between customers’ expectations and experiences.

  • Students are provided up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. This course uses a chronological approach to project management, with detailed explanations and examples for initiating, planning, executing, monitoring and controlling, and closing projects.
  • Students have basic knowledge of phonetics, writing and simple sentences, and equipped with the basic knowledge of listening to Chinese
Semester 5
  • Social media marketing
  • Professional Selling and management
  • Visual Design Tools 1
  • Business Communication
  • 2nd Foreign Language (2): Chinese
  • Students understand the insights into social analytics tools and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
  • Students get accustomed to different valuable sales techniques, which guide them to prepare for sales activities, create better relationship with customers, utilize IT in sales management and deal with key accounts of their business.
  • Increasing student’s design skills by teaching each student the basics of Adobe Photoshop for graphic design, photography and more.
  • Students can practice and perform well in written and oral essential forms of business communication.
  • Students have the ability to use Chinese grammar at intermediate level, expressing opinions, ideas and emotions in business. Listen and understand the talks, write e-mail, reports and other creative advertisements.
  • On The Job Training (OJT)
  • Students work for 4 - 8 months at FPT Group member companies or over 300 businesses that are partners of FPT Corporation worldwide.
Semester 7
  • Business Law and Ethics Fundamentals

  • Writing research papers

  • Electives (1)
  • Electives (2)
  • Electives (3)
  • Students understand the complexities, ambiguities and many areas of the law in undertaking business. Furthermore, it will focus on business ethics emphasizing how we should treat each other and our organizations in global and local contexts.

  • Students are learnt about academic writing skills: review and extension of the typical parts and formats of essays; a clear guide to choosing and researching topics; step-by-step practice of the drafting process, using academic language and presenting research; special sections on citing references and avoiding plagiarism.

Semester 8
  • Marketing Research

  • Information system overview

  • Electives (4)

  • Electives (5)

  • The course is to introduce the student to the field of marketing research which serves a central basis for marketing decision making. This course covers the basic concepts in measurement, research design, data collection, data analysis and presentation of findings

  • Students learn about the foundation for the understanding and analysis of information systems in organizations. It presents fundamental knowledge about the role that information systems play in businesses, how to design and build an appropriate information system and how to effectively manage the business’ information resources.

Semester 9
  • Start Your Business

  • Graduation Thesis

  • Students implement and own their own project / application / service business model.

  • Students are confident to work in most countries around the world


Are you ready to become an FPT University student?

3 enrollment methods

Admission by high school transcript
Admission by National Exam High School exam scores
Pass the Entrance Examination of FPT University


FullName *
Phone *
Province *
School *
Specialized *
Place *